Lebara Mobile prepare first TV ad

Lebara Mobile is to debut its first ever television ad during coverage of the African Cup of Nations on Eurosport from Sunday (10 January)

The low-cost national and international mobile service targeted at ethnic migrant consumers, has partnered with Eurosport to broadcast the 30 second commercials. They will promote low cost tariffs to Africa to coincide with the tournament.

It follows regional activity last year, when it partnered with Brent Council to become the principal sponsor of its two major festivals – The Brent Diwali and Brent Eid festivals.

Lebara managing director, Russell Atkinson, says: “We are very excited about Lebara Mobile’s first TV advertising campaign and are delighted to be partnering with Eurosport on its coverage of the 2010 Africa Cup of Nations – Africa’s most prestigious football tournament.

“A large number of our customers enjoy playing and watching football and our low cost calls provide the perfect solution for friends and family to stay connected for those nail-biting moments. We are looking forward to the greater visibility amongst our customers that such a partnership brings.”

Eurosport commercial director, Mark McFarlane, adds: “We are delighted to be the channel that hosts Lebara Mobile’s debut TV commercial. Eurosport is the perfect partner to help Lebara raise its brand profile across Europe.

“Its activity around our live coverage of the prestigious Africa Cup of Nations tournament will promote the Lebara Mobile brand and products to football fans and a diverse range of ethnic communities both on TV and online.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here