Dennis acquires Health & Fitness magazine

Dennis Publishing, which produces Men’s Fitness has acquired female focussed Health & Fitness magazine from rival publisher Hubert Burda Media.

Health & Fitness had an ABC audited circulation of 35,436 in the first half of last year.

Under the deal, the Health & Fitness editorial and sales teams will stay with the title and join Dennis Publishing.

Pete Muir, the editorial director of Men’s Fitness will also head up the women’s fitness title.

Dennis acquired Men’s Fitness in the UK and Ireland in September last year.

Previously the title was published under licence from American Media.

In December, start-up publisher Wild Bunch Media launched its first title, Women’s Running, targeting the growing sector of female runners with a glossy monthly.

Wild Bunch Media was set up by former NatMag-Rodale publishing director Nick Troop and the former IPC circulation director Kevin McCormick.

In the latest ABC audited figures, specialist fitness magazines were one of the few sectors performing well while women’s glossies and lad’s mags saw sliding circulation.

NatMag Rodale’s Men’s Health registered a 2.1% year-on-year increase to 250,247 while Dennis title Men’s Fitness rose 3.6% year-on-year to 67,987.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here