John Barton to leave LG Mobile

LG Mobile’s sales and marketing director John Barton is to leave the manufacturer after five years.

He will leave in April this year, to take on a role at film production company.

In his six years at the company, he increased market share to double figures and played a key part in the launch of the Chocolate, Shine, Viewty and the Cookie.

Most recently, he arranged a partnership between LG Mobile with Twentieth Century Fox to support the launch of blockbuster movie Avatar via its new handsets.

The company also sponsors comedy on E4 and is running a series of sponsorship idents on the channel to promote its range of touch phones to 16- to 24-year-old viewers. The idents, created by Rainey Kelly Campbell Roalfe/Y&R, appear during shows The Inbetweeners, Big Bang Theory, Scrubs, One Tree Hill and Beauty and the Geek.

Prior to joining LG, Barton held senior positions at One2One and 3.

LG Mobile is currently lining up new Android and Windows handset offerings for 2010. A spokesperson for the brand said that Barton has not been replaced and the operator will begin looking for a successor shortly.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here