Food Standard Agency promotes healthy eating in The Sun

The Food Standards Agency is partnering with The Sun to produce an editorial series looking at the dangers of eating too much saturated fat.

The Sun

‘The 21 Day Sat Fat Challenge’ will launch in the newspaper on Saturday (16 January). It will follow a chosen ‘Sun Family’ as they take on little challenges every day, to help cut down their saturated fat intake. Advertorials will run in the paper four days a week, which will also be linked to editorial coverage in Live It on Thursdays. The activity will run for three weeks.

It will aim to show readers that little changes made to their eating habits have a much bigger long term affect on the body’s saturated fat levels and can make a positive difference to their health.

Terrence Collis, director of communications at the FSA, says: “The 21 day challenge linked to our saturated fat campaign will greatly help to amplify its effectiveness and get important health messages out to a mass audience.”

The Sun will also display in-paper ads with top tips and info, also encouraging readers to go online and participate. The online activity will feature a microsite, articles, recipes and video diaries from the family.

Last month, the FSA launched a consultation, aiming to reduce saturated fat in food products. If passed, its recommendations will force brands to promote the supply and sale of reduced fat food and drink products.

A study by Leeds University researchers, just published in the Journal of Epidemiology and Community Health, found only 1% of primary schoolchildren’s packed lunches meet the nutritional standards set for school meals in England, despite the government’s Change4Life drive to make lunchboxes healthier.

This deal was arranged between News International and MediaCom.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here