Marketing push for Beechams at IMAX

Beechams, the cold and flu remedy, has extended its advertising campaign for its Ultra All in One range at London’s IMAX cinema.

The ad, created by Grey London, uses the same creative featuring four sumo-wrestlers, which represent flu symptoms including headache, sore throat, chesty cough, and runny nose.

The ad appears on the 360 site at the 3D cinema and will be in place until 15 January to compliment the GlaxoSmithKline (GSK) owned flu remedy’s television and outdoor activity running in January.

Beecham’s All in One was launched in September as the brands strongest over the counter remedy. The launch was supported by a £6m marketing push.

In October last year, the GSK launched a TV, radio and in-store campaign to promote Beecham’s Ultra All in One during the flu season.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here