The new service, called Sneak Preview, will allow fans to try before they buy, with the ability to see the view from ticketed seats at venues listed on Seatwave’s ticket exchange across nine countries, including London’s O2 Arena.
Seatwave says it will make buying and selling tickets easier and safer for fans. Sneak Preview will ensure that fans gain a realistic view of a seat’s height and distance from the stage giving them more information at their fingertips when making their seat choice.
The service is now available for performances at London’s O2 Arena and will be rolled out across a further 11 top UK venues including Wembley Arena, Wembley Stadium and Birmingham’s LG Arena later this month.
Seatwave developed Sneak Preview in partnership with Peekspy Ltd, a provider of 3D rendering technology.
Joe Cohen, chief executive and founder of Seatwave, says: “Until now, unhelpful lists of blocks and rows and flat seating maps provided very little in the way of information telling customers just how good a seat is. With Sneak Preview we’ve taken a major step by putting fans in their seats before they even buy their tickets.
“Sneak Preview is the only service of its kind available for tickets to the UK’s number one venue, The O2 Arena and our aim now is to offer it to all Seatwave customers by launching across major European venues during 2010.”
Seatwave has recently struck partnerships with HMV to collect tickets in stores and with music management company Grand Union Management to become its official ticket reseller.
Its rivals Ticketmaster have recently had a proposed merger with Live Nation cleared in the UK.