Honda takes Everything ad campaign onto TV

Honda UK is launching its “Everything” ad campaign onto UK TV screens today (18 January) following a successful run in cinemas.

The new 60-second film, created by Wieden + Kennedy London, showcases the breadth of Honda’s engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO.

It aims to highlight how Honda has distilled that varied knowledge and expertise into the cars it makes today – with the focus on the popular Swindon-built Civic model.

The ‘Everything’ campaign will run for six weeks.

The film has already been playing out in cinemas during screenings of the James Cameron blockbuster ‘Avatar’ over recent weeks .

Ian Armstrong, manager of customer communications at Honda UK, says: “Decades of engineering innovation make Honda what it is today. As a result we are able to apply our know-how to constantly evolve the huge range of products we sell today and might sell in the future. Every product with a Honda badge carries that engineering DNA – giving us an opportunity here to both celebrate that engineering expertise and back the hugely popular British-built Civic.”

“Everything” was shot over five days; on a high security Spanish test track, on water, and in Honda’s UK training facility – the Honda Institute. There are 972 edits over 17 video layers, making each section an edit in itself.

The soundtrack is “Atlas”, by The Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here