NHS Smokefree to sponsor celebrity quitters

NHS Smokefree is to sponsor “Celebrity Quitters”, a reality TV show to help celebrity smokers quit.

Quit Smoking

The series launches on Five today (18 January) and follows five celebrity smokers as they attempt to quit using a variety of methods ranging from nicotine patches to complimentary therapies such as hypnotherapy.

The light-hearted sponsorship idents, created by MCBD, feature a spoof celebrity agent from Encore! Talent Management, who takes bookings for mock-reality shows such as Celebrity Bomb Disposal and Gladiator the Musical, for celebrity clients who now have the physical stamina to take part since they’ve quit smoking.

The series is timed to launch in January to appeal to smokers who are trying to quit smoking as part of New Year’s resolutions.

The show stars Birds of a Feather actress Linda Robson, Michelin star chef John Burton Race, ex-Hollyoaks actor Paul Danan, TV medium Derek Acorah and model and presenter Chloe Madeley.

In December last year, NHS Smokefree teamed up with Microsoft Advertising to launch an online campaign across MSN Messenger, the MSN homepage and Windows Mobile to help smokers quit.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here