Champagne brand and Sky agree Oscars deal

Champagne house Moët & Chandon is sponsoring Sky’s coverage of the 82nd Academy Awards and 2010 Golden Globes for the second consecutive year.

Moët and Chandon: Sponsor
Moët and Chandon: Sponsor

The six-figure deal for the Oscars and Golden Globes will incorporate branding on all live coverage and support programming, including online and on-demand coverage.

The credits will incorporate 15-second opening and closing billboards and five-second break bumpers on the Oscars Live Ceremony, Red Carpet Arrivals and all associated features including “And the Winner Is…” on The Biography Channel and “Inside The Actors Studio” on Sky Arts.

The deal will also include an exclusive competition on Sky websites’ Oscars and Golden Globes pages offering the chance to win a trip to this year’s Oscars on 7 March courtesy of Moët. The event is being hosted by Steve Martin and Alec Baldwin.

The idents will use the strapline “Celebrate the Golden Globes with Moët”, and “Celebrate the Oscars with Moët” and have been developed by Sky’s in-house creative team.

The deal was brokered by Sky Media and media agency KR Mediacom.

Moët & Chandon marketing director Sally Warmington says: “Sky has an unrivalled history in delivering the best Academy Awards and Golden Globes coverage. This partnership gives our brand a fantastic opportunity to connect with the impressive audience that it delivers, at an exceptional moment of celebration in cinema.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here