Park Resorts reviews agency requirements

Domestic holiday brand Park Resorts is reviewing its £1.7m media and advertising agency requirements as it looks to build on the success generated by holiday-makers staying in the UK last year.

Park Resorts
Park Resorts

The company currently works with integrated agency Conrad Advertising and is holding a review with the help of the AAR.

Sales and marketing director Andy Edge, a former Tussauds marketer, says that business jumped 20% last year and that the company had attracted a number of first-time visitors.

Park Resorts has 37 branded resorts in England, Wales and Scotland with accommodation offered in lodges, chalets and static caravans.

It is owned by equity company GI Partners, which bought the company in 2007 for £440m.

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