Euro RSCG brings music marketing to London

Euro RSCG is to launch its music-marketing consultancy The Hours in London, following its success in New York and Paris.


The Hours is a music company, which includes a record label that distributes through Universal worldwide, as well as a creative music production and consultancy platform for brands. Euro RSCG has owned it since July 2008, when it took a 51% stake in the venture, creating a new business model.

Its artists roster includes Dan Black, Elbow, Dada Life, Cazals, AutoKratz and clients such as Kofi Annan’s Global Humanitarian Forum, Cartier, Michael Kors, Estee – Lauder, Tommy Hilfiger, DKNY, Lacoste, Ralph Lauren, Citroën and Heineken.

The Hours London will be part of the Euro RSCG UK Group’s EHS Brann 4D agency on Briset Street and will be led by Anouchka Bala, 4D’s managing director. It will also work closely with Euro RSCG’s luxury advertising agency, Euro RSCG Luxe.

David Jones, global chief executive of Havas Worldwide and Euro RSCG Worldwide, says: “The music and communications industries have both gone through dramatic revolutions as digital technology has made CDs and 30-second TV commercials less and less relevant. The success of The Hours is proof that this new decade will belong to those companies that understand both the world of music and the world of brands and that can leverage the power of digital content – the London launch is the next exciting phase in The Hours global expansion.”

Alexandre Sap, chief executive of The Hours, adds: “The Hours illustrates how the music and advertising industries are increasingly rubbing shoulders, seeking to develop new business models, along with new sources of revenue and exposure.”

According to research by rival music marketing agency Frukt, brands are increasingly becoming an “intrinsic part” of the music industry and their involvement is a driving factor in purchase decisions.

WPP’s Group M and Universal Music Group joint venture, BrandAmp, also operates from London, helping give client and agency marketing teams direct access to Universal Music’s expertise and resources. It recently teamed up with pop band The Saturdays to partner them with deodorant band Impulse .

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here