EasyJet rolls out ski campaign on London Underground

EasyJet is launching a new advertising campaign called The Orange Line on the London Underground, which will run in selected tube stations.

From 1 February, easyJet will roll-out a bespoke winter ski campaign on the London Underground using the iconic tube map design as inspiration.

Tube passengers will see a new “Orange Line” that shows potential skiers which resorts are served by easyJet’s various ski airports.

EasyJet says it will be a heavyweight campaign and is the first time that it has created and executed a campaign specifically for the Underground. Publicis London has created it.

Last month, EasyJet chief executive officer Andrew Harrison announced he is to leave the low cost airline in June. The airline says it expects to see a “substantial” profit improvement in 2010.

Yesterday, it reported a 20% increase in foreign passengers flying with the airline, helping it fly 11 million customers and make revenues of £607.5m, a 10% increase on 2008.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here