Retailers join Look to host high street fashion show
Look, the fashion magazine, is teaming up with fashion retailers including Zara, Next and Asos.com to launch the first high street fashion show during London Fashion Week.
The fashion show will see 14 high street fashion retailers; Reiss, French Connection, H&M, Dorothy Perkins, Mango, Miss Selfridges, Marks & Spencer, Next oasis, River Island, Warehouse, New Look, Zara and Asos, showcasing their spring/summer collections.
Supermodel Erin O’Conner will model at the show and pop star Pixie Lott will perform.
Toni&Guy, the official haircare sponsor of London Fashion Week, will style the model’s hair.
Look editor, Ali Hall, says: “Look is about making fashion accessible to all women, so we are really excited to be the first magazine to make London Fashion Week relevant for our readers. London Fashion Week often inspires the fashion that we see everyday on the high street. Now it’s the high street’s turn to flaunt its unique style with the kind of exclusive collection preview we know our fans will love.”
The event will support the fashion magazine’s Look Good, Feel Better charity that supports women with cancer and aims to boost their confidence.
The show will take place at the Saatchi gallery on 20 February
