Vision Express launches synchronised eyeball ads

Vision Express is launching the next phase of its “Eyeballs” campaign with two TV ads featuring a choreographed display of 225 people with eyeballs for heads.

The first TV spot, Expertise, shows the eyeballs performing a synchronised dance to celebrate the complexity of eyes.

The second spot, 30 Days, shows the eyeball characters wearing giant glasses which change colour and shape to highlight that Vision Express is the only high street optician providing a 30-day exchange guarantee.

The two ads will be followed by a press campaign in February and a third TV spot in May.

The TV ads were created using a system designed by production company Hijinx that ensured each member of the cast was exactly in time.

The ads have been created by MCBD and Hijinx. Media planning was handled by Walker Media.

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