Mars taps up Peter Crouch for ads
Joe FernandezMars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
Month: January 2010
Morrisons Christmas trading beats rivals
Rosie BakerMorrisons has reported “strong” Christmas trading, with sales up 11.2% in the six weeks to 3 January.
EDF reappoints MPG
Rosie BakerEDF Energy has reappointed Media Planning Group to handle its media planning and buying account in the UK and France.
Digital agency income grew by 18% in 2008
Charlottle McElenyThe top 30 digital agencies saw their income grow by 18% lin 2008 according to the Kingston Smith W1 report.
BSkyB loses appeal and must sell ITV stake
Branwell JohnsonBSkyB will have to reduce its stake in ITV to below 7.5% after losing its court appeal.
Rihanna and Timberlake to perform at global benefit for Haiti
Rosie BakerWyclef Jean, Bruce Springsteen, Justin Timberlake and Rihanna are among stars to perform at a global benefit for victims of the earthquake in Haiti.
McCann Worldgroup set to name Nick Brien as CEO
Branwell JohnsonMcCann Worldgroup is expected to name Nick Brien as its new CEO today.
Corsodyl launches TV and press campaign
Rosie BakerCorsodyl, The GlaxoSmithKline owned oral hygiene brand, is launching a £1.95m TV and press campaign.
Alcohol industry slams “misleading” report
Russell ParsonsIndustry bodies have accused a report that claims drinks companies are bending existing rules on marketing to young people of resorting to “slurs and innuendos” and being full of “ill-founded distortions”.
Mobile web still unused claims study
Joe FernandezAround 76% of mobile phone users don’t use their mobile to access the web, according to a UK-wide study into mobile habits by Essential Research.
3D technology takes us closer
Louise Jack3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
Step forward and select the right direction
Ruth MortimerAs direct mail’s star continues to rise among the public, six DM specialists answer questions posed by Marketing Week about the sector’s burning issues. By Ruth Mortimer
FedEx global ad campaign will focus on sustainability
Marketing WeekDelivery service FedEx Express is launching a global advertising campaign emphasising its commitment to sustainable deliveries around the world.
Revamped Teletext to explore social marketing
Marketing WeekTeletext Holidays is looking to explore digital marketing channels and how they can be combined with radio and outdoor advertising, says new marketing director Mark Bloxham.
Direct and sales promotion agencies suffer
Russell ParsonsDirect marketing and sales promotion agencies (DMSP) saw their financial performance suffer in 2008, while digital agencies saw their income grow by 30%, according to a report.