Brands need to highlight the positive role marketing plays in sales performance in order to educate investors about the discipline, according to a research note from investment bank Deutsche.
Kraft’s pledge to take a “best of both approach” to its marketing as part of its accepted £11.9bn takeover bid must focus on integrating the cultures of both brands if it is to succeed, according to marketing and branding experts.
T-Mobile’s head of advertising and sponsorship, Sam Taylor, has left the company as part of a marketing department restructure.
Match.com has promoted marketing director Karl Gregory to the position of country manager after only a year with the company.
Kesa Electricals, owners of Comet, has reported a better-than-expected Christmas despite sales being down 0.8% on the same period last year.
A Conservative government will ensure a light-touch regulatory environment to enable digital media businesses to thrive, promised Shadow Secretary for Culture, Media and Sport Jeremy Hunt.
The Co-operative Group is to merge its existing buying and marketing teams in its food business under a single leadership and axe the role of director of food marketing.
Shreddies, the Nestle owned cereal brand, is continuing its Knitting Nanas television campaign with an ad featuring Carry On actor Leslie Philips.
Martin Fawcett, group creative director of Coutts Creative Shopper Marketing, reviews a decade of intense change in retail marketing and peers into the future state of our retail nation.
Adrian Thomas, head of retail at integrated agency Billington Cartmell, looks at the changing face of high street banking and how financial institutions can learn from retailers.
Industry experts have given a cautious welcome to Kraft’s agreed takeover bid for Cadbury to create a “leader in the global foods and confectionery sector.”
The BBC is reviewing its marketing services departments across the business to test that it still has the right structure “to deliver successful and award-winning campaigns that support the BBC’s core purposes and serve it audiences.”
Beer brand Tennent’s is set to replace rival Carling as sponsor of Scottish Premier League giants Rangers and Celtic.
Now that Kraft has acquired the highly-prized Cadbury brands -and turned itself into the world’s largest confectioner ahead of Mars/Wrigley – will it actually know what to do with them?
JCDecaux, Europe’s largest outdoor advertising company has bought rival outdoor company Titan Outdoor out of administration.