Moneysupermarket takes Omid Djalili ad to cinemas
Joe FernandezPrice comparison website moneysupermarket.com is to launch its first nationwide cinema campaign in a bid to further promote the brand’s new positioning.
Price comparison website moneysupermarket.com is to launch its first nationwide cinema campaign in a bid to further promote the brand’s new positioning.
Vision Express is launching the next phase of its “Eyeballs” campaign with two TV ads featuring a choreographed display of 225 people with eyeballs for heads.
Microsoft’s profits soared by 60% in the final quarter of 2009. The company cited the success of a heavyweight marketing camapign for Windows 7 as a core contributor to its success.
Manish Mehta, Dell’s vice president of global for Dell Online, says web-based crowdsourcing tools, such as IdeaStorm can be an effective tool for listening and interacting with customers.
In a week where the Apple iPad launch showed just how innovative digital technologies are fast becoming, a shadow has still been hanging over display advertising with Marks & Spencer coming under scrutiny for placing a champagne ad on a website aimed at young girls, and separately another website for girls was attacked for encouraging them to adopt children as fashion accessories in a web game.
Business and marketing information company Equifax has promoted Rob Cormican to the position of marketing director, as it focuses on business growth emerging from the recession.
Clearcast’s decision to ban anti-bullying charity Beatbullying’s controversial advert appearing on television is being challenged by MPs.
Industry experts have cautiously welcomed the launch of the iPad although some are not convinced it meets an “untapped need.”
The Department of Health has joined forces with three leading charities to launch a £6m campaign to highlight how alcohol misuse can lead to a range of health problems not just liver disease.
National newspaper websites saw mixed fortunes in December with Guardian.co.uk staying out in front with the most visits.
Waitrose is the UK’s favourite supermarket closely followed by discount chains Aldi and Lidl, according to a survey from consumer watchdog Which?
LG Electronics has appointed former Cadbury and Mars marketer Paul Trueman as its new marketing director for UK and Ireland. He replaces Andrew Warner who has decided to leave LG to take on a senior marketing position in the travel industry.
Project Canvas, the on-demand TV service due to launch this year, is to hold a pitch with agencies for its UK ad account.
By Robert Keitch, chief of membership and brand, Direct Marketing Association
Geoff Gosling the Chairman of the MRS Market Research Standards Board explains what the new Code of Conduct means for marketers