Month: January 2010

Windows 7

Microsoft profits soar by 60%

Joe Fernandez

Microsoft’s profits soared by 60% in the final quarter of 2009. The company cited the success of a heavyweight marketing camapign for Windows 7 as a core contributor to its success.

Manish Mehta

The evolution of crowdsourcing

Marketing Week

Manish Mehta, Dell’s vice president of global for Dell Online, says web-based crowdsourcing tools, such as IdeaStorm can be an effective tool for listening and interacting with customers.

Digital ad errors will be costly to progress

Joe Fernandez

In a week where the Apple iPad launch showed just how innovative digital technologies are fast becoming, a shadow has still been hanging over display advertising with Marks & Spencer coming under scrutiny for placing a champagne ad on a website aimed at young girls, and separately another website for girls was attacked for encouraging them to adopt children as fashion accessories in a web game.

Rob Cormican

Equifax names marketing director

Rosie Baker

Business and marketing information company Equifax has promoted Rob Cormican to the position of marketing director, as it focuses on business growth emerging from the recession.