Ad watchdog bans fashion splash in NME
Branwell JohnsonThe Advertising Standards Authority has slammed a fashion brand ad in music weekly NME for glamorising violence.
Month: January 2010
Rooney and Torres star in Nike ad
Rosie BakerFootballers Wayne Rooney and Fernando Torres are to star in a television campaign for Nike’s T90 Laser III boot.
Breakthrough Breast Cancer launches celebrity backed social media appeal
Joe FernandezBreakthrough Breast Cancer has launched a new social media campaign called “Too Many Women”, to raise over £1m for the charity, backed by celebrities including Gwyneth Paltrow and Scarlett Johansson.
Sony Europe appoints ex-PHD strategy director
Joe FernandezDominic Fawcett, the former worldwide strategy director of PHD, is to join Sony Consumer Marketing Europe as its new divisional director of media.
E-commerce grows through video in 2010
Marketing WeekChris Gorell Barnes, the chief executive of Adjust Your Set, extols the virtues of branded video content for retailers to boost online presence.
Newspaper retail round up
Marketing WeekA roundup of the retail stories from this week… Morrisons, New Look, Adams, George, Fat Face,
The Times partners with Microsoft to help teach spelling
Joe FernandezNews International has teamed up with Microsoft to help educate young children in the UK by launching Mini Bees – a suite of online spelling games.
Give consumers some credit
Rosie BakerAdding to the spate of loyalty initiatives emerging in the past year, credit card provider Barclaycard has launched a retail reward scheme that lets its cardholders earn cash rewards whenever they use their Barclaycard at a participating retail outlet.
Kingfisher takes on Cobra for dining dominance
Russell ParsonsKingfisher is looking to challenge Cobra Beer as the lager to drink with Indian food.
Baileys signs up with Desperate Housewives
Branwell JohnsonDiageo Great Britain (GB) is to sponsor the new series of Channel 4’s Desperate Housewives.
O2 to break into travel insurance market
Joe FernandezO2 is expanding its existing insurance service to cover travel as part of its latest efforts to expand the telecoms brand.
SeeSaw reveals ad model as it moves into beta
Mark BanhamSeeSaw, the online video-on-demand service from Arqiva, born from the ill-fated Project Kangaroo, will only offer pre- and mid-roll video advertising in a move away from the online display model.
UK economy comes out of recession
Joe FernandezThe UK economy has exited the recession after 18 months of economic slump.
Absolute names management team
Russell ParsonsAbsolute Radio has created a marketing director role as part of restructure of its senior management team as the station looks to expand its brand.
Doubling iPhone sales boosts Apple profits 50%
Will CooperApple’s profits jumped from $2.26bn to $3.38bn (£1.39bn-£2.08bn) in Q4 2009, boosted by a 100% increase in iPhone sales over the period, the company has revealed.