M&S pulls alcohol ads on children’s website
Rosie BakerMarks & Spencer has been criticised after its adverts for alcohol appeared on a website targeting young girls.
Month: January 2010
Mirror follows News International to block NewsNow
Will CooperThe Mirror Group has become the latest publisher to take action against NewsNow by preventing the news aggregator from linking to Mirror.co.uk content.
John Smith’s offers shares in racehorse
Russell ParsonsHeineken UK is to launch a marketing campaign for its John Smith’s beer brand that gives drinkers an opportunity to have a share in “Smithy” the racehorse.
Mars Bitesize to support Ant and Dec
Branwell JohnsonMars Bitesize brands, including names such as Maltesers, Galaxy and Minstrels, are signed up to sponsor for Ant & Dec’s new ITV1 show Push The Button and the new series of award-winning Harry Hill’s TV Burp.
IPC refreshes Nuts with £500,000 marketing push
Rosie BakerIPC Media is repositioning its weekly men’s magazine Nuts with a £500,000 marketing campaign.
VisitBritain to unveil new marketing strategy
Joe FernandezVisitBritain will unveil its new marketing strategy to attract more tourists to the UK in the run up to the 2012 Olympic Games, later today (26 January).
Orange to launch Orange Shots mobile ad service
Joe FernandezOrange is launching a new mobile advertising service called ‘Orange Shots’ to enable brands to engage and interact directly with targeted segments of the network’s customer base.
Guinness to launch rugby-themed ad campaign
Joe FernandezGuinness is launching a new advertising campaign featuring rugby union stars Lewis Moody, Lee Byrne and Paul Sackey, to co-incide with the launch of the 2010 international rugby season.
Vauxhall to launch pop-art themed ad campaign for Corsa
Joe FernandezVauxhall is launching a new pop-art themed TV ad campaign to promote the new Corsa range.
Man on a mission
Louise JackHe’s the man who is marketing our potential future prime minister. But Havas’ David Jones has many missions, as Louise Jack finds out
Deal or no media deal? Call swap shop
Mark ChouekeNoel Edmonds introduced children of the Seventies to bartering when he hosted Multi-Coloured Swap Shop. Mark Choueke discovers that when it comes to buying media space, the principle is alive and still evolving
PEER PANEL: Market research
Jo RobertsInsight gives raw data a fuller flavour
Percentages appear to be the only currency in circulation
Marketing WeekOur ‘man on the inside’ provides a view from the top of the marketing tree
Modern love story starts new chapter
MaryLou CostaAfter a successful relaunch from Liverpool Victoria, financial services provider LV= is living up to the brand promise by overhauling its customer communications and cutting out the jargon.
Best of the blogs
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