National Trust relaunches magazine
Rosie BakerThe National Trust is relaunching its members’ magazine as part of its long-term rebranding strategy to challenge its formal image and modernise people’s perceptions of it.
Month: January 2010
Paddy Power sponsors the “Snow Leopard”
Marketing WeekPaddy Power is to sponsor Kwame Nkrumah-Acheampong, nicknamed the “Snow Leopard”, the first Ghanaian to qualify for the Winter Olympics.
FT develops campaign to promote Davos coverage
Branwell JohnsonThe Financial Times is readying a series of editorial products and accompanying marketing campaign to cover the World Economic Forum in Davos next week.
Wrangler reveals spring/summer campaign
Rosie BakerWrangler, the jeans brand, is launching a new campaign for its spring/summer collection.
EasyJet rolls out ski campaign on London Underground
Joe FernandezEasyJet is launching a new advertising campaign called The Orange Line on the London Underground, which will run in selected tube stations.
Channel 4 names David Abraham as chief executive
Branwell JohnsonChannel 4 has appointed UKTV boss and former advertising agency founder David Abraham as its new chief executive.
Claudia Schiffer is face of Salvatore Ferragamo
Rosie BakerLuxury brand Salvatore Ferragamo has signed up former supermodel Claudia Schiffer as the face of its spring/summer campaign.
True Blood to screen relevant content amid ad spots
Joe FernandezFXUK has developed extra content to play during the ad breaks for the second series of cult vampire series True Blood in a bid to retain viewer attention.
EBay partners with Octopus Travel
Joe FernandezEBay Advertising, the advertising arm for the e-tailer, is expanding the travel category on the auction website to deliver increased value and selection to eBay’s 17 million users, across a range of travel products and services.
Armed Forces charity to launch 125th anniversary campaign
Joe FernandezArmed Forces charity, The Soldiers, Sailors, Airmen and Families Association – Forces Help (SSAFA) is to launch its lSSAFA125 Campaign to celebrate their 125th Anniversary.
Southeastern train ads ape quality of car marketing
Branwell JohnsonDomestic high speed rail service Southeastern has unveiled its first advertising campaign.
Manchester United signs airline sponsor
Russell ParsonsManchester United has signed a sponsorship deal with Turkish Airlines.
Google reports 54% increase in profits over 2009
Joe FernandezGoogle saw off recession blues with a 54% increase in profits last year, totalling $6.52bn (£4.02bn) mainly thanks to advertising earnings.
McAfee appoints Oracle marketer to head EMEA marketing
Joe FernandezMcAfee has appointed Philippe Adam as its new vice president of EMEA marketing
Président cheese launches new TV campaign
Joe FernandezLactalis McLelland, owners of the Président cheese brand is investing an additional £1.5 million in primetime television advertising to fuel more demand.