Interpublic Group, owner of the McCann Erickson, Draftfcb and Lowe Worldwide agencies, has forecast “significantly improved” profitability in 2010 despite posting a 42% drop in profit for last year.
Big Brother evangelist and former chairman of Endemol UK Peter Bazalgette gave his support to the introduction of product placement to commercial television at an awards ceremony last night (26 February).
Frank The Agency Ltd, an integrated marketing specialist agency, has announced that it has ceased to trade with immediate effect.
Media industry measurement body ABC is implementing a new governance structure which replaces the ABC Council with a board that gives more focus to digital.
Kettle Foods, the maker of upmarket Kettle Chips has been sold to a US snack firm, Diamond Foods, after an auction valuing the business at more than £400m.
O2 is stepping up its competition in the iPhone market, with the launch of a new sim-only contract.
Premier Foods is launching a £10m brand campaign called ‘Great Little Ideas’, which aims to give mums hints, tips and twists on how to use some of Britain’s best loved food brands.
Magic 105.4 has signed a deal with monarch.co.uk as an on air and online sponsor for a month-long campaign entitled Magic’s March Getaway…with monarch.co.uk.
Anchor Butter is to reposition itself as the “Original Butter Co.” as part of a £10m marketing campaign for 2010.
Company magazine is set to launch the first edition of its bi-annual standalone style magazine, the High-Street Edit next week.
Portsmouth’s shirt sponsor Jobsite is sticking by the south coast club despite the team’s slide into administration.
The Football Association has signed a four-year sponsorship deal with Fiat.
The Government should launch a “one stop shop” for parents to complain about advertising that sexualises children, while potentially “offensive” outdoor images should be pre-vetted by local authorities, according to a leading psychologist.
A new television advertisement for the Mr Kipling Oatibakes range will reveal what Mrs Kipling looks like for the first time.
The Office of Fair Trading confirms that it has received a submission from Alexander Lebedev and Independent News & Media over a possible acquisition.