Agency partners to deliver new data practice

A partnership between a marketing services specialist and a data marketing specialist is behind the launch of a new data practice.

Gyro Wave is the outcome of a link between GyroHSR and Blueberry Wave and wil offer data and analytics services.

By combining their skills sets and resources, the new practice will be able to deliver data planning and consultancy through to technical data design and database hosting. Client research by Gyro HSR in 2009 showed an increased demand for effective use of customer and prospect data.

Richard Mabbott, head of strategic planning at GyroHSR, says: “From a market perspective, we are seeing an increasingly data-centric future and we want to be in the strongest possible position to capitalise on this for our clients. This partnership compliments our existing planning expertise in CRM, loyalty and digital communications and Blueberry Wave were the perfect fit for us to realise our ambitions in this area.”

Pamela Bath, planning director, Blueberry Wave, adds: “Just being able to capture and store data is not enough. Our customers need to be able to see the picture of their customers that it paints and to ensure that as their marketing needs develop their data strategy does too.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here