Cadbury to sponsor 2012 Olympics sailing venue

Cadbury is to sponsor Olympic sailing venue The Weymouth and Portland National Sailing Academy (WPNSA) for the next five years. It is already a sponsor of the London 2012 Olympic Games.


The venue will host the sailing competition at the London 2012 Olympic Games and Paralympic Games. As part of its sponsorship, Cadbury will have a close link with both the elite stars and grass root level sailors who will be training and competing from the venue.

Sports participants and spectators at the Weymouth and Portland National Sailing Academy will be offered Cadbury products available all year round, under the sponsorship teams.

In October 2008, Cadbury signed up as a sponsor of the London Olympics and will provide all confectionery and ice cream sold at venues and within the Olympic Park.

John Tweed, chief executive of the Weymouth and Portland National Sailing Academy, says: “The Weymouth and Portland National Sailing Academy team are very inspired by Cadbury’s new involvement at this international sailing venue and we are looking forward to incorporating a fun sporting spirit into future events and legacy programme activities.”

A Cadbury spokesperson adds: “We are delighted to link with such a venue, a venue that is set in the Centre of the Jurassic coast and is the only Natural World Heritage site on the UK mainland. The work that the non profit making Weymouth and Portland National Sailing Academy does with the local community matches our Cadbury values and we are delighted to have a five year partnership with the Academy as they build on their world class facilities.”

Cadbury shareholders have until tomorrow to endorse Kraft’s approved takeover bid of £11.9bn.

John Lewis is expected to confirm its Olympic sponsorship deal later today (February 1) .

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here