He will be responsible for 60 staff across five teams including product management, professional services, marketing, business development and business and market insight.
Haidar joins Experian from Telstra, the Australian telecommunications and information services company, where he was responsible for product management and strategy in the EMEA region. He has also held senior commercial positions at Tiscali and NTL.
He reports to Stuart Johnston, managing director of Experian QAS in the UK & Ireland.
Johnston says: “We are delighted to welcome Nik into our senior management team. His experience of working with big brands on their product and marketing strategies will prove invaluable in his new role at Experian QAS.
Effective contact data management is a priority for successful organisations of all sizes and Nik will help us to further accelerate our growth in the marketplace.”