New website looks to freeze political cold calls

In the wake of the ICO’s enforcement order against The Labour Party for unsolicited telemarketing, a new website has been created offering registration of protests against the technique.

The site,, has been set up by Steve Smith, a serial protestor against unsolicited calls and inventor of the trueCall interception device.

The idea is for voters to register with the site if they do not want to receive calls from political parties. Smith will then forward their name, email address and telephone number to parties and ask them to honour the preference not to be called. Any party ignoring the request will be publicly named. Details of how the data will be securely transferred in this process have not been revealed, although the company is registered with the ICO for trading of personal information.

“Political parties are desperate to get through to voters and are now trying any means possible, including hounding them with unsolicited automated calls,” says Smith. “Unless you have first-hand experience, it is hard to understand the anguish that some people feel when they receive unwanted telephone calls. The political parties must respect our privacy and the law.”

The initiative follows an ICO enforcement notice against Labour for automated calling it carried out in June 2009. Despite a warning during the 2007 election that cold calling of pre-recorded messages constituted marketing and was subject to PECR rules requiring an opt-in, Labour dialled 495,000 people using data from commercial sources.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here