The £1/2 million campaign for Panadol Advance Tablets launches on 1 February and will run on terrestrial and satellite stations through to 7 March.
The ‘Visible Man’ TV ad features a man and woman, combined with computer graphics, to demonstrate how the Optizorbdisintegration system used in Panadol Advance disperses in the stomach up to five times faster than ordinary paracetamol allowing the paracetamol to reach the bloodstream more quickly.
The creative has been updated to highlight the Pain Relief Product of the Year 2010 win.
The Product of the Year Awards are based on a survey of 10,041 people by research house Kantar Worldwide (formerly TNS) and exists to champion and reward product innovation in the FMCG sector.
The ads were created by Ogilvy and media planning was handled by Mediacom.