PepsiCo plans health drive

PepsiCo is planning a $30bn (£19m) push to drive the healthier foods in its portfolio according to reports.

Indra Nooyi, the chief executive of PepsiCo says she plans to treble the revenue from the fmcg company’s “good for you” ranges such as Quaker Oats and Tropicana from $10bn to $30bn in the next decade.

The majority of PepsiCo’s revenue is generated by its “fun for you” products which include fizzy drink brand Pepsi and crisp brand Walkers.

Nooyi also revealed that PepsiCo plans to develop a nutritional drink aimed at children.

The company does not currently market it’s products to the under 12s.

According to figures form research house Nielsen, PepsiCo generates around £1bn of revenue in the UK, with £300m coming from healthy ranges.

Last week, PepsiCo promoted Amanda Thomson to the position of UK marketing director from her role as marketing director for Australia and New Zealand. She replaced Bruno Gruwez, who had been in the role since 2006 and has been promoted to the newly created position of business development director at Pepsi-Lipton International.

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