3D potential spreads wider

It’s interesting to hear the Pearl & Dean research results suggesting consumers are on the whole both positive and intrigued by 3D television and cinema, but yet to be truly blown away by it (Closer and More Personal with the Help of 3D, MW 21 January).

This is probably because it is not radical new technology but rather something that has been brought back into the spotlight due to recent progress.

Your article discussed how advertising will be changed if 3D is embraced. As someone who works for an experiential agency, I believe the potential for 3D lies in delivering an engaging brand experience that reaches far beyond the cinema, to sponsorship activation, events and even new forms of digital interaction.

Clearly this will not apply to all forms of marketing, and brands should not jump on the band wagon just for the sake of using the latest technology.

However, being innovative and thinking of new ways to inspire and enhance a consumer’s experience in all forms of marketing, is something we should constantly strive for.

Rory Sloan,
Head of production,

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here