Carlsberg trots out the Tetley Huntsman

Carlsberg UK is to bring back the Tetley’s Huntsman icon to help champion its classic cask ale and is developing an outdoor campaign to support the brand.

The brewer is investing £3m in the cask Tetley’s this year.

The Huntsman will appear on all Tetley’s cask marketing material from POS to pump clips, to glassware throughout the trade over the coming months. And he will front a big outdoor marketing campaign, which will launch later in the year.

Paul Davies, director of brands at Carlsberg UK, says “The Huntsman is at the very heart of what Tetley’s cask ale is all about. The Huntsman signifies quality and heritage. In many ways he never went away – but he is now back: front and centre again where he belongs.”

In recent years the Huntsman has became less of a focus for the brand.

Carlsberg UK has also confirmed that it is going to roll-out a range of four seasonal cask ales over 2010 with Christmas beer Northern Cracker making a re-appearance at the end of the year.

Carlsberg is to close down the Leeds-based Tetley brewery in 2011 and is shifting operations to Northampton.

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