Carlsberg trots out the Tetley Huntsman

Carlsberg UK is to bring back the Tetley’s Huntsman icon to help champion its classic cask ale and is developing an outdoor campaign to support the brand.

The brewer is investing £3m in the cask Tetley’s this year.

The Huntsman will appear on all Tetley’s cask marketing material from POS to pump clips, to glassware throughout the trade over the coming months. And he will front a big outdoor marketing campaign, which will launch later in the year.

Paul Davies, director of brands at Carlsberg UK, says “The Huntsman is at the very heart of what Tetley’s cask ale is all about. The Huntsman signifies quality and heritage. In many ways he never went away – but he is now back: front and centre again where he belongs.”

In recent years the Huntsman has became less of a focus for the brand.

Carlsberg UK has also confirmed that it is going to roll-out a range of four seasonal cask ales over 2010 with Christmas beer Northern Cracker making a re-appearance at the end of the year.

Carlsberg is to close down the Leeds-based Tetley brewery in 2011 and is shifting operations to Northampton.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here