Food Standards Agency launches SmallSteps4Life initiative

The Food Standards Agency (FSA) has launched SmallSteps4Life – the latest instalment in the Change4Life movement. Former Olympic rower James Cracknell will back the activity.

The FSA says SmallSteps4Life is “an innovative approach to motivating young people to take simple steps towards improving their health and well-being, both inside and outside the classroom.”

SmallSteps4Life invites young people to set themselves challenges relating to the themes of eating well, getting active and feeling good, over a period of at least four weeks.

A website will be the centre of the campaign allowing all primary and secondary schools the opportunity to post their own challenge ideas, play games and take part in quizzes. Teachers can also share their schools’ successes and nominate individuals or groups, who have done particularly well, as SmallSteps4Life ‘champions’.

The programme supports the Change4Life movement, and is part of Get Set – the London 2012 education programme that will help deliver the lasting legacy of the Olympic and Paralympic Games.

Gill Fine, director of consumer choice and dietary health at the FSA, says: “SmallSteps4Life is a unique project because it addresses healthy eating, exercise and emotional health.”

Cracknell adds: “SmallSteps4Life is a novel and exciting initiative that supports London 2012’s sustainability and Get Set education programme goals to encourage healthy and active lifestyles. I am proud to help launch this unique project that addresses well-being in a way that is fun and meaningful for young people.”

Public health minister, Gillian Merron, adds: “SmallSteps4Life builds on the success of the Government’s Change4Life campaign, giving school children the chance to make the small changes to their daily routines that can add up to big health benefits.”

The FSA is working with a range of partners across the UK on SmallSteps4Life, including youth charity The Prince’s Trust, Fairbridge West, ContinYou and the National Organisation for Pupil Referral Units, to ensure SmallSteps4Life reaches vulnerable young people throughout the UK.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here