Kia and News Corp team up for World Cup campaign

Kia Motors UK, an official sponsor of the 2010 World Cup, is teaming up with News Corp media brands to create a joint platform for fans to engage with the tournament. The £1.5m deal marks the first time News Corporation operations have worked together to deliver a fully integrated sporting campaign for a commercial partner.

News International titles The Times, Sunday Times, The Sun and News Of The World will work with Sky Sports to deliver a multiplatform campaign.

From this week, fans will be able to visit www.kiafootball.co.uk, a destination site for all fans to discuss the tournament, view editorial content and win moneycan’t- buy experiences.

In the run-up to the World Cup, News Corp titles will be creating in-paper and online content.

This deal was negotiated between Fuse, the sports and entertainment division of OMD, and the News International creative solutions team.

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