Majority think BBC too commercially focused
A majority of voters in Marketing Week’s latest online poll believe the BBC should curb its commercial activities.
A majority of voters in Marketing Week’s latest online poll believe the BBC should curb its commercial activities.
Cadbury is to sponsor Olympic sailing venue The Weymouth and Portland National Sailing Academy (WPNSA) for the next five years. It is already a sponsor of the London 2012 Olympic Games.
Software solutions company Vamosa has generated a 400 per cent increase in sales leads following a tie-up with Eloqua.
The Department for Transport is to re-screen its £1.3m hard-hitting Think! campaign reminding drivers of the potentially fatal consequences of not wearing a seat belt.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.