Brands unveil Rugby marketing ahead of Six Nations

Brands are ramping up their Rugby Union-related sponsorship and marketing activity ahead of the start of the RBS Six Nations this weekend (6 February).

ipa brand ambassador Lawrence Dallaglio

England, which starts its campaign against Wales, has named QBE as it official insurance partner. The specialist insurer, which also has a sponsorship deal with the Guinness Premiership, says the four-year deal will help raise its profile and “will bring significant advertising, hospitality and business development opportunities”.

Meanwhile, Carling has been named the official beer of Scottish Rugby and Murrayfield stadium. The beer brand will be on sale at Scotland’s Murrayfield stadium and appear on LED pitch boards and billboards in and near the stadium.

Elsewhere, Greene King’s IPA brand, the official beer of the England team, is to launch the “England supporter pub network” that will see 500 Greene King pubs kitted out with England rugby-themed marketing material.

The activity follows the recent launch of a Guinness campaign featuring Rugby players Lewis Moody, Lee Byrne and Paul Sackey, the latest stage in its Bring it to Life positioning.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here