Barclaycard announces first national retailers for rewards scheme

The credit card firm announced it was launching the loyalty scheme last week. It aims to allow its customers to redeem rewards accrued straight away in thousands of stores nationwide.

Other national members of the scheme include LA Fitness, Firebox.com and Nationwide Autocentres.

The scheme launches in March and will be available automatically to over eight million Barclaycard cardholders who will earn and redeem Reward Money at point of sale, without having to do or remember anything.

Reward Money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate. Members can also offer cardholders special promotions and giveaways.

Alison Vickers, business development director of Yo! Sushi, says: “We have been trialling Barclaycard Freedom in a couple of our stores and have been impressed with how simple and intuitive it is. We are very excited to be involved in a programme which rewards our customers for simply using their Barclaycard to pay their bill. The simplicity and convenience of Barclaycard Freedom appeals to our customers, and we are looking forward to being part of the launch in March.”

Sarah Newman, Managing Director of Barclaycard Freedom, adds: “Barclaycard Freedom incorporates all of the best elements of loyalty schemes with the rewards, quite simply, in pounds and pence. We are delighted that well known high street and online brands LA Fitness, Yo! Sushi, Firebox.com, Goldsmiths and Nationwide Autocentres will be part of Barclaycard Freedom. These retailers each interact with their customers in different ways and represent a wide range of retail sectors, and we will be revealing many more participants in the weeks before launch.”

In addition to household names, over 30,000 retail outlets have been invited to be part of the scheme at launch.