The high-street retail chain appointed Fallon to handle its advertising acount, without a pitch.
French Connection, achieved notoriety for hard-edged camapigns created by BMB and TBWA and says the new creative activity “allows the brand to effectively talk to fashion conscious men and women through intelligent wit and humour”.
It focusses on a man and a woman showcasing the spring/summer fashion collection and describing how to dress.
The black and white campaign films will air on TV on 7 February and will be supported by online and print activity.
Fallon managing director and partner Karina Wilsher is leaving the agency to join US agency Anomaly.
Stephen Marks, founder & chairman of French Connection, says: “We believe we have created an impactful and intelligent campaign which we hope will encourage talk-ability amongst our loyal customers and fashion opinion formers worldwide. The campaign creative enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street. This is set to be a very important season for French Connection.”
The group reported a £17.4m pre-tax loss for the year to 31 January 2009 despite increasing advertising expenditure.. It registered a £3.1m profit a year earlier.
French Conenction is expected to announce full year results on 17 March.