French Connection returns to TV

French Connection is returning to TV as part of a multi-platform campaign to promote it’s spring/summer collection.

fcuk ad
fcuk campaign

The high-street retail chain appointed Fallon to handle its advertising acount, without a pitch.

French Connection, achieved notoriety for hard-edged camapigns created by BMB and TBWA and says the new creative activity “allows the brand to effectively talk to fashion conscious men and women through intelligent wit and humour”.

It focusses on a man and a woman showcasing the spring/summer fashion collection and describing how to dress.

The black and white campaign films will air on TV on 7 February and will be supported by online and print activity.

Fallon managing director and partner Karina Wilsher is leaving the agency to join US agency Anomaly.

Stephen Marks, founder & chairman of French Connection, says: “We believe we have created an impactful and intelligent campaign which we hope will encourage talk-ability amongst our loyal customers and fashion opinion formers worldwide. The campaign creative enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street. This is set to be a very important season for French Connection.”

The group reported a £17.4m pre-tax loss for the year to 31 January 2009 despite increasing advertising expenditure.. It registered a £3.1m profit a year earlier.

French Conenction is expected to announce full year results on 17 March.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here