Luxury car marques kick off media reviews

BMW and Porsche are kicking off media planning and buying account reviews, as they seek to boost interest in their luxury models.

Porsche
Porsche

BMW is reviewing its estimated £16m account, which is currently held by Vizeum. The marque is already reviewing its UK advertising, digital and direct marketing agency requirements and has appointed the AAR to handle the media review, at the conclusion of the advertising pitch.

BMW’s creative pitch is currently down to four agencies – Karmarama, The Brooklyn Brothers, Engine and VCCP. The marque is looking for its agency to help to promote its sponsorship of the London 2012 Olympics and Paralympic Games.

Meanwhile, Porsche is to review its £50m international media planning and buying account, in an attempt to consolidate the business on a global basis.

Volkswagen has recently completed an agreement to take a 49.9% stake in Porsche AG, clearing the way for the two brands to merge and former an integrated company http://www.marketingweek.co.uk/news/volkswagen-takes-49-stake-in-porsche/3007606.article.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here