National Accident Helpline plumps for CST

Personal injury legal specialist the National Accident Helpline has handed its £11m advertising business to Chick Smith Trott.

The company, launched in 1993, reviewed its advertising business with the help of intermediary Billetts Haystack.

The incumbent was Media Circus of Manchester and the review was overseen by head of marketing Beth Powell. CST is thought to have beaten MBA in the final pitch.

MediaVest Manchester will be workign on the media planning and buying.

The National Accident Helpline works on a “no win, no fee” basis. In 2006 venture capitalist LDC backed a management buyout of the company.

The helpline also owns NoWinNoFeeClaims.com, and Benchmark Insurance.

Rival Claims Direct overhauled its brand positioning in July with a new logo and strapline following the appointment of digital agency GraphicoDMG.

CST has just been bought for £430,000 cash by Media Square from Cagney.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here