Government alcohol campaign targets teens

The Department for Children, Schools & Families, (DCSF) is to launch the next phase of its alcohol and families campaign with a cinema advertisement.

The 40-second “spin the bottle” cinema ad, created by Wieden + Kennedy, aims to target teenagers and influence the attitudes and behaviour of children, young people, their parents and carers towards alcohol. It highlights the potential risks of dangerous alcohol consumption.

The campaign breaks today (5 February) and follows the initial TV campaign, which launched last month to highlight the fact that many parents don’t proactively speak to their children about the dangers of alcohol.

The purpose of the DCSF campaign is to encourage young people to have a safe and sensible relationship with alcohol and complements existing Department of Health and Home Office alcohol campaigns.

Angus Macadam, creative director at W&K says: “This campaign is a reminder that good decisions are harder to make when you’ve been drinking.”

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