BA appoints head of global marketing
British Airways has named Akzo Nobel marketer Kerris Bright as head of global marketing.
She is currently chief marketing officer of AkzoNobel and a former CMO of Dulux. She will report to sales and marketing director Andrew Crawley at the airline.
The airline overhauled its marketing department last year. Head of marketing communications Katherine Whitton resigned in October 2008 and has since joined Barclaycard as UK marketing director.
Crawley says: “We are delighted to welcome Kerris to British Airways. This is one of the top marketing jobs in the industry and I am confident her experience will help us transform our business through innovative and creative marketing campaigns worldwide.”
Kerris began her career in 1991 as a marketing graduate trainee with Unilever. She went on to senior marketing and general management roles in Quest International and Unipath Limited. She joined ICI Paints in 2001 as UK marketing director.
BA unveiled Quarter 3 results last week that showed a return to operating protect for the quarter.
However, the airline’s figures for the first nine months of the year show a pre-tax loss of £342m compared with a loss of £70m for the same period in 2008.
