BA appoints head of global marketing

British Airways has named Akzo Nobel marketer Kerris Bright as head of global marketing.

She is currently chief marketing officer of AkzoNobel and a former CMO of Dulux. She will report to sales and marketing director Andrew Crawley at the airline.

The airline overhauled its marketing department last year. Head of marketing communications Katherine Whitton resigned in October 2008 and has since joined Barclaycard as UK marketing director.

Crawley says: “We are delighted to welcome Kerris to British Airways. This is one of the top marketing jobs in the industry and I am confident her experience will help us transform our business through innovative and creative marketing campaigns worldwide.”

Kerris began her career in 1991 as a marketing graduate trainee with Unilever. She went on to senior marketing and general management roles in Quest International and Unipath Limited. She joined ICI Paints in 2001 as UK marketing director.

BA unveiled Quarter 3 results last week that showed a return to operating protect for the quarter.

However, the airline’s figures for the first nine months of the year show a pre-tax loss of £342m compared with a loss of £70m for the same period in 2008.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here