Facebook cuts short Microsoft banner ad deal

Facebook is taking all display ad sales in-house, cutting short a deal with Microsoft which was due to end in 2011.

Facebook had already ended the deal with Microsoft across a number of markets, including the UK, where ad sales were brought in-house from 1 January (nma.co.uk 10 December 2009).

It’s now extending this globally, with all ad sales to be taken in-house over the next 30 days.

Facebook is dropping banner ads because the company believes the format distracts from a good user experience. It will instead use its own text and image Ad Space Units format.

Microsoft will continue to be the exclusive provider of web search on Facebook, selling text-based search ads.

Last week Facebook launched a redesign of its home page as it celebrated its sixth birthday and anticipated reaching 400m users (nma.co.uk 5 February 2010).

This story first appeared on newmediaage.co.uk

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here