The pizza restaurant and delivery chain says it hopes the “innovative new multi-platform” push will encourage customers to make “any excuse” to visit Pizza Hut and enjoy their new “Weeknight Treat menu.”
The stickers will complement the restaurant’s £2m campaign, entitled “Any excuse will do” and will centre around the message that the “Weeknight Treat menu” is good value.
The promotion has been conceived and developed by Pizza Hut’s ad agency, AMV BBDO. It will run for two weeks from 15 February at ten JC Decaux bus stop sites across the country – three sites in London and Manchester, and two sites in Nottingham and Glasgow.
The eight-inch stickers, which can be peeled off and taken away, will feature a range of potential excuses to visit Pizza Hut. Each site will be refreshed every night with new stickers to reinforce the message that “any night is great for a Weeknight Treat.”
Clare Watson, brand communications manager, Pizza Hut UK, says: “This new marketing push is designed to show people that eating out doesn’t have to be an expensive luxury. We’re delighted that this campaign not only conveys this message, but is able do so in a fun new way that allows our customers to interact with the brand.”
Parent company Yum! Restaurants recently promoted Pizza Hut’s UK marketing director for restaurants, Claudia Nicholls-Magielsen, to the new role of director of new concepts at KFC.