The 30-second ad will appear on terrestrial and satellite TV from 15 February until mid-March. It has been created by St Luke’s.
The ad features a baby surrounded by an animated diagram of a Britax King Plus seat.
The voiceover explains: “At Britax, our child seats exceed UK safety standards… built with energy-absorbing head, neck and side protectors to shield your child from front and side on collisions.”
Suzanne Jackson, European marketing director at Britax, says: “We hope to speak directly to consumers about the importance of buying a high quality car seat and fitting it correctly, which ensures children are fully protected.”