Havas’ UK revenues fall 14.3%

Havas, owner of agency networks Euro RSCG and MPG, says UK revenues fell 14.3% in the final quarter of 2009.

The marketing services group reports organic revenues slumped to €42m (£37m) in the final three months of the year, hit by a UK market “still suffering” from the effects of the recession

It adds: “Our agencies’ performances are being penalised by the steep reduction in advertising spending in the UK.”

The final quarter dip drove full-year UK revenues down 11.6% to €164m (£144m) on an organic basis.

Group revenues declines slowed to 4.4% in quarter four from a 9.3% dip in quarter three. The group says “significant progress” in territories including France and North America helped arrest the decline.

Full-year group revenues fell 7.9% to €1.4bn (£1.2bn) on an organic basis.

Net new business for 2009 was €1.2bn (£1.05bn). Group wins include MPG winning Reckitt Benckiser and Euro RSCG winning the Credit Suisse account.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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