HMV to launch Valentine’s themed marketing push

HMV is launching a Valentine’s themed marketing campaign that will highlight gift recommendations for music, film and games titles and will see a complimentary photo booth installed in its Oxford Street store.

The campaign will change the “get closer” tagline to “move closer” and uses a specially adapted Nipper logo with lovehearts.

It will be supported across the entertainment retailer’s chain of 280 stores – through instore and window displays, as well as online on hmv.com and via selected national press advertising.

HMV says it is hoping that its customers and their partners “will move closer to each other this Valentine’s as a result of the initiative”.

The HMV Love shack complimentary photo booth will be installed at HMV’s London flagship store, 150 Oxford Street on Friday (12 February). It will use Boothnation Photostream technology and will be manned by its own dedicated staff.

HMV says its purpose is to celebrate the retro-future design concepts of the 1950s, with curved aluminium, moulded TV screens and space-age surfaces. It will be open to the Oxford Street public until 14 February.

Visitors can enter the booth and select from a number of a heart-shape graphics bearing the title of a famous love song, which they can then include in their free set of hmv-branded photographs by way of sharing a special message with a loved one. Featured lines include: Love is in the Air, You’re The One That I Want, You’re Still the One and Love Will Tear Us Apart.

Also available is a particularly special message that says Marry Me just in case anyone is sufficiently moved to make the ultimate romantic gesture.

The HMV Group’s revenue was down 1.2% like-for-like over Christmas as Waterstone’s plunging results offset HMV’s positive results.

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here