Ofgem launches new greenhouse gas labelling

Ofgem is introducing a new labelling scheme designed to show if a supplier is making real cuts in greenhouse gas emissions.


Its “green energy certified” label is designed to give users a real guide as to who is doing most to source renewable power.

The watchdog says the aim of the move is to reassure householders and small businesses that paying for green energy is actually worth it. Energy companies are committed to using more renewable power.

It adds that before the introduction of this new labelling plan, a supplier could claim to be helping the environment but in fact simply be meeting its existing promise to use renewable energy.

In a statement, the watchdog says: “Now, suppliers will have to demonstrate to an independent panel of experts that they are taking extra steps to cut their use of non-renewable power in order to merit the “green” label.”

Ofgem’s panel chairwoman, Solitaire Townsend, adds: “Only 2% of Britons currently buy green energy, but I hope that a trustworthy label will convince many more to go green.”

Last month, Npower faced a backlash after sending millions of low energy lightbulbs to UK households last week. The energy supplier was criticised by the Green Party for using unsolicited mail-outs of the low-energy bulbs to reach its target of cutting household energy use instead of investing in more effective measures.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here