Press campaign warns on password security

Public private sector partnership The UK Council for Child Internet Safety (UKCCIS) has launched a press campaign asking parents to warn their kids about password security.

The activity is the latest stage of the “Click Clever Click Safe” initiative launched in December. The initiative aims to create a safer online environment by educating parents and kids about the potential dangers of browsing online.

The press ads are headed “Help Your Kids Keep Their Passwords Private” and introduces a character called “Lexi” who is a “bit of a loudmouth” and gives out her online password.

It implores parents to “get your kids to “zip it” and keep their passwords private.

The UKCCIS consists of organisations from industry, charities and the public sector. It was setup to work with the Government to deliver the recommendations from Dr Tanya Byron’s “Safer Children in a Digital World” report.

The press campaign is supported by the Department for Children, Schools and Families.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here