Referees body seeks lead sponsor

Football refereeing body Professional Games Match Officials (PGMO), is seeking a new sponsor for the next three seasons from 2010/11, replacing current sponsor Emirates and Air Asia.

The body, which is responsible for providing and managing all professional match officials in English football, is inviting organisations to become their new “Principal Partner” for three seasons beginning from 2010/11 across all three major English governing bodies – the Premier League, The FA and the Football League.

PGMO claims “the sponsorship will give “enormous weekly media exposure across all of the major domestic competitions” including the Barclays Premier League, The FA Cup, the Coca-Cola Championship, the Carling Cup, The FA Community Shield and the Johnstone’s Paint Trophy.

The body claims in total the partnership will give access to 2,000 professional football matches with an estimated cumulative global TV audience in excess of three billion.

It adds “the partnership delivers a range of designation and promotional rights, including shirt sleeve and training wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity material, the PGMO and all governing body websites, as well as PGMO and refereeing inventory that offers extensive PR opportunities.”

Mike Riley, general manager of PGMO, says: “Both of our previous partners, Emirates and Air Asia, gained valuable exposure across the globe as a result of the sponsorship, and this is an excellent opportunity for a brand to align itself with. Our officials are seen as professional, athletic, good communicators, efficient, reliable and organised, as well as being highly regarded across the world of football.”

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Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here


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