Snickers and Mirror crack ‘More Nuts’ collaboration

Snickers has struck an exclusive media partnership with the Daily Mirror to set four Snickers fans four physical challenges under the “More Nuts” banner.

The deal builds on Snickers TV campaign, which features The A Team’s Mr T. Each gruelling challenge will have a “More Nuts” twist.

The challenges include kicking and catching footballs, driving an army tank, and using building skills to cross a freezing cold lake.

For each activity there is a More Nuts mentor encouraging them and giving them “more nuts” guidance.

The challenges will air as webisodes over four consecutive weeks exclusively on the Mirror website from today (11 February). Later they will run on the More Nuts website, Facebook and YouTube, with viewers encouraged to return each week to see the contestants complete the next challenge.

The campaign is supported by TV, digital PR and press marketing activity to drive awareness of the webisodes.

Mirror Group Digital reported total unique visitors to its site for December down 8.73% on November to 9,702,760 but up 82.23% year on year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here