Google renews social media push with Buzz

Google has launched Buzz, a social platform that allows users to post status updates and share content through Gmail.


It aims to extend from Twitter’s status update premise, with users able to drag images, links and videos into their updates.

These can also be shared on existing social platforms such as Twitter and Facebook, meaning Buzz isn’t a closed community.

It’s currently being trialled with approximately 1% of Gmail users, but is expected to be extended to a wider user base within the next few months.

The move is a further indication of Google’s determination to succeed with its own social media platform. It previously launched Orkut, but saw its popularity surpassed by MySpace, Facebook and, most recently, Twitter.

Todd Jackson, Gmail and Google Buzz product manager, said, “There has always been a big social network underlying Gmail. Buzz brings this to the surface by automatically setting you up to follow the people you email and chat with the most.

“We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences),” he added. “Plus, Buzz integrates tightly with your Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time.”

Google is also allowing third-parties to develop plug-ins for Buzz by opening up its application programming interface (API). The major social platforms have all done the same, with Facebook’s prompting some ad key accounts to change hands.

This week’s new media age reveals Vodafone has appointed TBG London to handle its online direct response account, making use of it being one of the first agencies to build an ad platform based on the Facebook API.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here