Premier Foods Foodservice appoints first head of marketing

Premier Foods Foodservice, the owner of brands including Bisto and Sharwood’s, has appointed former Procter & Gamble marketer James Arnold to the new position of head of marketing.

Hovis campaign
Hovis campaign

Arnold will be responsible for marketing brands including McDougalls, Angel Delight and Bird’s as well as Sharwood’s, Bisto. He will report to Mat Baker, director of foodservice and ingredients.

Premier is also looking to recruit several brand leaders in an effort to become “the best marketing team in foodservice”.

Arnold joins Premier from Procter & Gamble, where he led the professional marketing and service team in the UK.

Baker says: Arnold’s appointment comes from a “need to ensure we have the key people and necessary skills in place to drive the business forward in the future.”

Recent campaigns by Premier Foods include a £5m television advertising campaign to support its conversion to 100% British wheat and cake brand Lyons is launching a new range of Teashop Classic Cakes.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here